{"id":6228,"date":"2017-09-18T00:00:00","date_gmt":"2017-09-17T22:00:00","guid":{"rendered":"http:\/\/wordpress.waynium.com\/developper-sa-clientele-et-son-chiffre-daffaires\/"},"modified":"2023-01-18T16:35:40","modified_gmt":"2023-01-18T15:35:40","slug":"desarrolle-su-clientela-y-su-volumen-de-negocios","status":"publish","type":"post","link":"https:\/\/www.way-plan.com\/es\/develop-your-clientele-and-your-turnover\/","title":{"rendered":"Desarrolle su clientela y su volumen de negocio"},"content":{"rendered":"<h3>Identifique sus activos<\/h3>\n<p>La identificaci\u00f3n de los activos de una empresa de transporte de pasajeros no es s\u00f3lo una cuesti\u00f3n de veh\u00edculos, sino tambi\u00e9n de las habilidades de cada individuo que la compone.<\/p>\n<p>En cuanto a los conductores o futuros operadores, podemos distinguir las siguientes competencias espec\u00edficas<\/p>\n<p>o Licencias espec\u00edficas para motocicletas o autobuses<\/p>\n<p>o Responsable de seguridad<\/p>\n<p>o Certificado de primeros auxilios<\/p>\n<p>o Capacidad para trabajar con <a href=\"\/es\/logiciel-planning-transport-scolaire-tpmr\/\">personas con movilidad reducida <\/a>, personas dependientes, personas mayores<\/p>\n<p>o Conocimiento de la historia o la geograf\u00eda de la regi\u00f3n<\/p>\n<p>o Recepci\u00f3n de personalidades...<\/p>\n<p>Muchas cualidades que har\u00e1n que su empresa de VTC o TPRP se distinga de sus colegas.<\/p>\n<p style=\"text-align: center;\"> <img fetchpriority=\"high\" decoding=\"async\" src=\"images_spaw\/actualites\/20170918164619277844-Fotolia_142597496_XS-650x400.jpg\" alt=\"\" width=\"462\" height=\"260\" \/><\/p>\n<h3>Identificar los activos de su zona de influencia<\/h3>\n<p>Conocer su zona de influencia es ya conocer las necesidades de sus clientes.<\/p>\n<p>Algunas obviedades son evidentes: a un VTC de Burdeos no se le ocurrir\u00e1 no ofrecer excursiones por los vi\u00f1edos de los alrededores, ni a un transportista parisino no ofrecer\u00e1 traslados al aeropuerto...<\/p>\n<p>Para iniciar su actividad por el buen camino, el estudio de mercado sigue siendo la mejor herramienta para poner de manifiesto las ventajas y necesidades de su regi\u00f3n. Si es necesario, pida ayuda para realizarlo, en funci\u00f3n de sus medios, a una empresa consultora especializada, a su contacto en la C\u00e1mara de Comercio.<\/p>\n<p>BUEN LUGAR: Las escuelas de negocios suelen tener una empresa junior que se encarga de los proyectos. Por un precio inmejorable, \u00a1tratar\u00e1 con j\u00f3venes motivados que buscan nuevos proyectos!<\/p>\n<\/p>\n<h3>Construir una oferta de servicios<\/h3>\n<p>Ahora tiene las cartas en la mano para construir la oferta de servicios de su empresa de transporte de pasajeros.<\/p>\n<p>Ofrecer s\u00f3lo un \"servicio de transporte a la carta\" no ayuda a ganar nuevos clientes, al contrario, puede hacerle un flaco favor... Es mejor permitir que los clientes identifiquen directamente los servicios que usted ofrece, por ejemplo, agrup\u00e1ndolos en \"familias de servicios\".<\/p>\n<p>Algunos ejemplos de servicios en el sector del transporte de pasajeros:<\/p>\n<p>- Traslados al aeropuerto<\/p>\n<p>- Transferencia de la estaci\u00f3n<\/p>\n<p>- Puesta a disposici\u00f3n de un veh\u00edculo con conductor<\/p>\n<p>- Excursiones tur\u00edsticas<\/p>\n<p>- Transporte regular (excursiones\/transporte)<\/p>\n<p>- Convoying...<\/p>\n<p>Especificar sus servicios permite al futuro cliente responder a su primera pregunta: \"\u00bfPuede esta empresa satisfacer mis necesidades? \". Asociar\u00e1 su empresa con los servicios de transporte que ofrece y le permitir\u00e1 proyectarse en la realizaci\u00f3n de sus necesidades, incluso antes de pedirle sus precios.<\/p>\n<\/p>\n<p>Seguir\u00e1n otros art\u00edculos sobre el tema de la estrategia de la empresa VTC, queremos compartir los conocimientos adquiridos durante estos 4 a\u00f1os de acompa\u00f1amiento a las empresas de transporte de pasajeros en toda Francia.   <\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 estrategia de desarrollo empresarial debo adoptar? \u00bfC\u00f3mo definir la estrategia de mi empresa de transporte de viajeros? El primer paso es identificar sus activos. <br \/> Este es el paso m\u00e1s importante para las empresas VTC, LOTI, TPMR del que hablamos en este art\u00edculo..<\/br> <\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[270],"class_list":["post-6228","post","type-post","status-publish","format-standard","hentry","category-passenger-transport","tag-business-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Develop your clientele and your turnover - WAY-Plan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.way-plan.com\/es\/desarrolle-su-clientela-y-su-volumen-de-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop your clientele and your turnover - WAY-Plan\" \/>\n<meta property=\"og:description\" content=\"What business development strategy should I adopt? 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