{"id":6246,"date":"2016-06-22T00:00:00","date_gmt":"2016-06-21T22:00:00","guid":{"rendered":"http:\/\/wordpress.waynium.com\/calculateur-de-prix-en-ligne-est-ce-vraiment-une-valeur-ajoutee\/"},"modified":"2023-01-18T17:02:24","modified_gmt":"2023-01-18T16:02:24","slug":"calculadora-de-precios-online-es-realmente-un-valor-anadido","status":"publish","type":"post","link":"https:\/\/www.way-plan.com\/es\/online-price-calculator-is-it-really-an-added-value\/","title":{"rendered":"Calculadora de precios online: \u00bfes realmente un valor a\u00f1adido?"},"content":{"rendered":"<p>Varias veces al mes, las empresas de transporte de pasajeros nos piden que creemos un sistema de reservas con calculadora en su p\u00e1gina web. Rompamos el mito de inmediato; el sistema de reservas incluido en WAY-Plan no lo permite... sin embargo, no es por falta de reflexi\u00f3n, \u00a1incluso a menudo! Al fin y al cabo, muchos de nuestros colegas lo hacen: \u00bfpor qu\u00e9 nosotros no? Oh, no es una cuesti\u00f3n de capacidades t\u00e9cnicas, no, lo hemos hecho mucho m\u00e1s dif\u00edcil... \u00a1es una cuesti\u00f3n de estrategia!<\/p>\n<p>En este post, vamos a compartir nuestras reflexiones, las que impulsan nuestros debates internos y nuestros debates con ustedes, las empresas de transporte de pasajeros.<\/p>\n<h3>La herramienta de marketing n\u00famero 1 de las aplicaciones<\/h3>\n<p>Desde 2009, la calculadora de precios es la herramienta de marketing n\u00famero 1 de las aplicaciones de reserva de VTC, Uber a la cabeza. Adem\u00e1s, es el primer argumento del cofundador Travis Kalanick: reservar un coche de lujo con un solo clic en su smartphone y conocer el precio de su viaje con antelaci\u00f3n. Se acabaron las colas en las paradas de taxis, las facturas inesperadamente altas al llegar... Incluso las centrales de reserva de taxis se han puesto por fin manos a la obra y han desarrollado aplicaciones m\u00f3viles con calculadoras de tarifas estimadas <\/p>\n<p>As\u00ed que es tentador para los peque\u00f1os de VTC equiparse con las mismas herramientas. Si los grandes lo hacen y a los clientes les gusta, debe ser una idea viable para ellos tambi\u00e9n.<\/p>\n<h3>Permita que usted controle su pol\u00edtica de precios<\/h3>\n<p>Muy a menudo, los calculadores de tarifas se fijan en funci\u00f3n de la distancia a recorrer entre el punto de partida y el destino del pasajero, con un recargo para las horas nocturnas. \u00bfC\u00f3mo se calcula la tarifa de su servicio de transporte? \u00bfSe ajusta a esta l\u00f3gica de tiempo-kil\u00f3metro? <\/p>\n<p>Si el kilometraje es importante, en realidad observamos que destacan 4 modalidades de precios:<\/p>\n<ul>\n<li>Tarifas fijas (aeropuerto, estaci\u00f3n, ciudad)<\/li>\n<li>Paquetes por zonas, por ejemplo para la regi\u00f3n de Par\u00eds:\n<ul>\n<li>Par\u00eds-Par\u00eds<\/li>\n<li>Par\u00eds-periferia m\u00e1s peque\u00f1a, etc.<\/li>\n<\/ul>\n<\/li>\n<li>Tarifas calculadas por los kil\u00f3metros recorridos de garaje a garaje<\/li>\n<li>Tarifas calculadas en base a los kil\u00f3metros recorridos en la ruta del cliente \u00fanicamente<\/li>\n<\/ul>\n<p>Los aumentos pueden aplicarse seg\u00fan :<\/p>\n<ul>\n<li>El d\u00eda del transporte: Domingo o festivo <\/li>\n<li>La hora de recogida del cliente<\/li>\n<li>El n\u00famero de personas transportadas<\/li>\n<li>La edad de las personas transportadas: beb\u00e9s, ni\u00f1os, adultos<\/li>\n<li>El n\u00famero de equipajes<\/li>\n<\/ul>\n<p>Hemos encontrado todos estos elementos durante la instalaci\u00f3n y la formaci\u00f3n de nuestros usuarios, VTC o LOTI, en Francia y en Europa. Nuestro papel es acompa\u00f1arle en el desarrollo de su empresa, no imponerle una forma de calcular sus tarifas, s\u00f3lo usted es el due\u00f1o de la estrategia comercial de su empresa.<\/p>\n<p>Por lo tanto, proponer una calculadora de precios relevante para las empresas de transporte, es tener en cuenta todos estos par\u00e1metros... ah y sin contar con las tarifas que has negociado con tus clientes habituales.. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"images_spaw\/actualites\/Fotolia_108944521_XS.jpg\" alt=\"calculateur de tarif VTC - LOTI - Site internet\" width=\"424\" height=\"283\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<h3>\u00bfCu\u00e1l es la imagen de marca de su empresa? <\/h3>\n<p>\u00bfQu\u00e9 le diferencia de sus colegas? \u00bfUna tarifa m\u00e1s barata o un servicio superior? <\/p>\n<p>Se podr\u00eda decir que la respuesta est\u00e1 en la pregunta. <\/p>\n<p>Poner una calculadora de tarifas en su sitio web es ofrecerle una herramienta f\u00e1cil de usar para tener una respuesta en tiempo real, pero tambi\u00e9n es enviarle una se\u00f1al: \"la tarifa es mi activo comercial\". Una vez que tenga su precio, el internauta puede ir a la p\u00e1gina web de uno de sus colegas para ver si es a\u00fan m\u00e1s barato. Este usuario se desviar\u00e1 de las p\u00e1ginas de presentaci\u00f3n de su empresa, las que valoran su empresa.<\/p>\n<p>\u00bfAumentar\u00e1 el volumen de negocio de su empresa con los internautas que buscan una transferencia de bajo coste?<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Muchas p\u00e1ginas web de VTC incluyen una calculadora de precios que muestra el precio de un viaje casi al instante: \u00bfqu\u00e9 imagen tiene el internauta de esto? <br \/> \u00bfEs realmente un valor a\u00f1adido para la imagen de marca del transportista? No estamos convencidos...<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[244],"class_list":["post-6246","post","type-post","status-publish","format-standard","hentry","category-passenger-transport","tag-way-plan-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online price calculator: is it really an added value? - WAY-Plan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.way-plan.com\/es\/calculadora-de-precios-online-es-realmente-un-valor-anadido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online price calculator: is it really an added value? - WAY-Plan\" \/>\n<meta property=\"og:description\" content=\"Many VTC websites include a price calculator that displays the price of a trip almost instantly: what image does the Internet user have of this? 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