{"id":6246,"date":"2016-06-22T00:00:00","date_gmt":"2016-06-21T22:00:00","guid":{"rendered":"http:\/\/wordpress.waynium.com\/calculateur-de-prix-en-ligne-est-ce-vraiment-une-valeur-ajoutee\/"},"modified":"2023-01-18T17:02:24","modified_gmt":"2023-01-18T16:02:24","slug":"calculadora-de-precos-em-linha-e-realmente-um-valor-acrescentado","status":"publish","type":"post","link":"https:\/\/www.way-plan.com\/pt\/online-price-calculator-is-it-really-an-added-value\/","title":{"rendered":"Calculadora de pre\u00e7os em linha: \u00e9 realmente um valor acrescentado?"},"content":{"rendered":"<p>V\u00e1rias vezes por m\u00eas, as empresas de transporte de passageiros pedem-nos para criar um sistema de reservas com calculadora no seu s\u00edtio Web. Quebremos logo o mito: o sistema de reservas inclu\u00eddo no WAY-Plan n\u00e3o o permite... no entanto, n\u00e3o \u00e9 por falta de pensar nisso, muitas vezes at\u00e9! Afinal, muitos dos nossos colegas fazem-no: porque n\u00e3o n\u00f3s? Ah, n\u00e3o \u00e9 uma quest\u00e3o de capacidade t\u00e9cnica, n\u00e3o, n\u00f3s j\u00e1 fizemos muito mais... \u00e9 uma quest\u00e3o de estrat\u00e9gia!<\/p>\n<p>Neste post, vamos partilhar as nossas ideias, as que orientam as nossas discuss\u00f5es internas e as nossas discuss\u00f5es convosco, as empresas de transporte de passageiros.<\/p>\n<h3>A ferramenta de marketing n\u00famero 1 das aplica\u00e7\u00f5es<\/h3>\n<p>Desde 2009, a calculadora de pre\u00e7os \u00e9 a ferramenta de marketing n\u00famero 1 das aplica\u00e7\u00f5es de reserva de VTC, com a Uber \u00e0 cabe\u00e7a. Al\u00e9m disso, \u00e9 o primeiro argumento do cofundador Travis Kalanick: reservar um carro de luxo com um clique no seu smartphone e saber o pre\u00e7o da sua viagem com anteced\u00eancia. Acabaram-se as filas nas pra\u00e7as de t\u00e1xis, as contas inesperadamente elevadas \u00e0 chegada... At\u00e9 as centrais de reserva de t\u00e1xis entraram finalmente em a\u00e7\u00e3o e desenvolveram aplica\u00e7\u00f5es m\u00f3veis com calculadoras de tarifas estimadas <\/p>\n<p>Por isso, \u00e9 tentador para os VTC's Little Thumbs Up equiparem-se com as mesmas ferramentas. Se os grandes operadores o fazem e os clientes gostam, deve ser uma ideia vi\u00e1vel para eles tamb\u00e9m!<\/p>\n<h3>Permite-lhe controlar a sua pol\u00edtica de pre\u00e7os<\/h3>\n<p>Muitas vezes, os calculadores de tarifas s\u00e3o definidos em fun\u00e7\u00e3o da dist\u00e2ncia a percorrer entre o ponto de partida e o destino do passageiro, com um suplemento para as horas nocturnas. Como \u00e9 calculada a tarifa do vosso servi\u00e7o de transporte? \u00c9 de acordo com esta l\u00f3gica tempo-quil\u00f3metro? <\/p>\n<p>Se a quilometragem \u00e9 importante, na realidade verificamos que se destacam 4 modos de fixa\u00e7\u00e3o de pre\u00e7os:<\/p>\n<ul>\n<li>Tarifas fixas (aeroporto, esta\u00e7\u00e3o, cidade)<\/li>\n<li>Pacotes por zonas, por exemplo, para a regi\u00e3o de Paris:\n<ul>\n<li>Paris-Paris<\/li>\n<li>Paris-Sub\u00farbios mais pequenos, etc<\/li>\n<\/ul>\n<\/li>\n<li>Tarifas calculadas por quil\u00f3metros percorridos de garagem a garagem<\/li>\n<li>Tarifas calculadas apenas com base nos quil\u00f3metros percorridos no itiner\u00e1rio do cliente<\/li>\n<\/ul>\n<p>Os aumentos podem ser aplicados de acordo com :<\/p>\n<ul>\n<li>O dia do transporte: Domingo ou feriado <\/li>\n<li>A hora de recolha do cliente<\/li>\n<li>O n\u00famero de pessoas transportadas<\/li>\n<li>A idade das pessoas transportadas: beb\u00e9s, crian\u00e7as, adultos<\/li>\n<li>O n\u00famero de bagagens<\/li>\n<\/ul>\n<p>Encontr\u00e1mos todos estes elementos durante a instala\u00e7\u00e3o e a forma\u00e7\u00e3o dos nossos utilizadores, VTC ou LOTI, em Fran\u00e7a e na Europa. O nosso papel \u00e9 acompanh\u00e1-lo no desenvolvimento da sua empresa, n\u00e3o impor-lhe uma forma de calcular as suas tarifas, s\u00f3 voc\u00ea \u00e9 o mestre da estrat\u00e9gia comercial da sua empresa.<\/p>\n<p>Assim, para propor um calculador de pre\u00e7os pertinente para as empresas de transportes, \u00e9 necess\u00e1rio ter em conta todos estes par\u00e2metros... ah e sem contar com as tarifas que negociou com os seus clientes habituais... <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"images_spaw\/actualites\/Fotolia_108944521_XS.jpg\" alt=\"Calculadora de tarifas VTC - LOTI - Site internet\" width=\"424\" height=\"283\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<h3>Qual \u00e9 a imagem de marca da sua empresa? <\/h3>\n<p>O que \u00e9 que o torna diferente dos seus colegas? Um pre\u00e7o mais barato ou um servi\u00e7o superior? <\/p>\n<p>A resposta est\u00e1 na pergunta, pode dizer-se! <\/p>\n<p>Colocar uma calculadora de taxas no seu s\u00edtio Web \u00e9 oferecer-lhe uma ferramenta f\u00e1cil de utilizar para obter uma resposta em tempo real, mas \u00e9 tamb\u00e9m enviar-lhe um sinal: \"a taxa \u00e9 o meu ativo comercial\". Quando tiver o seu pre\u00e7o, o utilizador da Internet pode ir ao s\u00edtio Web de um dos seus colegas para ver se \u00e9 ainda mais barato. Este utilizador ser\u00e1 desviado das p\u00e1ginas de apresenta\u00e7\u00e3o da sua empresa, as que valorizam a sua empresa.<\/p>\n<p>Vai aumentar o volume de neg\u00f3cios da sua empresa com os utilizadores da Internet que procuram uma transfer\u00eancia a baixo custo?<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Muitos s\u00edtios Web de VTC incluem uma calculadora de pre\u00e7os que apresenta o pre\u00e7o de uma viagem quase instantaneamente: que imagem tem o utilizador da Internet? <br \/> Ser\u00e1 que \u00e9 realmente um valor acrescentado para a imagem de marca da transportadora? N\u00e3o estamos convencidos...<\/p>","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184],"tags":[244],"class_list":["post-6246","post","type-post","status-publish","format-standard","hentry","category-passenger-transport","tag-way-plan-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online price calculator: is it really an added value? - WAY-Plan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.way-plan.com\/pt\/calculadora-de-precos-em-linha-e-realmente-um-valor-acrescentado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online price calculator: is it really an added value? - WAY-Plan\" \/>\n<meta property=\"og:description\" content=\"Many VTC websites include a price calculator that displays the price of a trip almost instantly: what image does the Internet user have of this? 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