All 2023 major events in the UK and our checklist on how to prepare for them as a chauffeuring company

The 2023 events in the UK promise to be highly anticipated and will generate a high demand for chauffeur-driven transport. Whether you’re an established transport company or want to take advantage of this opportunity to grow your business, it’s important to prepare in advance so that you can provide a quality service to your customers and avoid any unexpected stresses or problems on the day.

That’s why we’ve put together a checklist to help you get ready on time. Here are the key events for 2023 in the UK and the steps you can take to prepare effectively.

List of major events in 2023 in the UK

Before getting to the checklist, what are the most important events taking place in 2023 that can potentially have a high impact on your business and where do they take place ? Here are the major ones :

The Premier League: Is one of the most popular and most watched professional football leagues in the world. It attracts millions of fans from all parts of the UK and around the world every year. This means that there is significant potential to provide transport services to fans and players at matches. You can offer private or group transport services for most visitors, as well as luxury services for the many affluent spectators, Premier League organisers and celebrities attending the event.

Guinness Six Nations: One of the most prestigious and well attended rugby tournaments in the world. It will take place from 4th February 2023 to 18th March 2023 at venues across the UK and Ireland, including Twickenham Stadium in London, Principality Stadium in Cardiff and Murrayfield Stadium in Edinburgh. It is watched by millions of rugby fans around the world. Many fans travel from far and wide to attend matches and need transport to get to the stadiums from their hotels. By providing reliable and quality transport services, transport companies can ensure a steady flow of customers throughout the tournament.

Royal Ascot: The famous horse race takes place every year in Ascot, Berkshire, with top-class racing and a strong high society presence. In 2023, it will be from 20th to 24th June. For transport companies, Royal Ascot represents an opportunity to provide a quality transport service for guests and spectators of the event, offering a comfortable and luxurious journey to and from the race site.

The Epsom Derby: One of the world’s most prestigious major events, attracting thousands of spectators each year, takes place at Epsom Downs in Surrey, UK. In 2023, it will be on 2nd and 3rd July. As for most important horse racing events, a lot of upper class attendance is expected.

Wimbledon: The iconic tennis tournament will take place from 3rd July 2023 to Sunday 16th 2023 in South West London, UK. It attracts the best players from around the world each year and is watched by millions of people worldwide. For chauffeur-driven transport companies, the event can be an excellent opportunity to provide transport services to visitors and players at the tournament.

The Formula 1 British Grand Prix: Is a very popular event, with millions of fans following the races every year. The race takes place from 6th July to 9th July 2023 at the Silverstone circuit, located in the county of Northamptonshire in England. This is your opportunity to help ensure a safe and comfortable journey for teams from different parts of the world.

Why is it important to prepare for events ?

Preparing in advance for the 2023 UK events is essential for you as a chauffeur-driven transport company. It allows you to take full advantage of the opportunity to grow your business through an influx of transport demand at these events.
Indeed, these events will attract a large number of visitors and that there will therefore be a high demand for chauffeur-driven transport services.

In addition, advance preparation helps to avoid stress and unforeseen events on the day of the event. By anticipating needs and carefully planning logistics, chauffeured transport companies can ensure that everything runs smoothly and efficiently. This also helps to provide a quality service to customers, which can be essential in building customer loyalty and developing a positive reputation for the company.

Finally, it is important to note that transport companies that have not prepared in advance can suffer serious consequences. They may lose business opportunities by not having enough vehicles and drivers to meet demand, experience delays that may upset customers, and receive negative feedback that may damage their reputation.

Checklist for chauffeuring companies:

As transport companies, you need to prepare effectively for the major events in the UK in 2023:

Research the event: It is important to find out about the venue, dates, expected attendance, type of event, etc. This will give you a better understanding of your clients’ needs and how your chauffeur company can serve them (transport to and from the event, transfer services, hourly hire, etc). This will give you a better understanding of your clients’ needs and how your chauffeur company can serve them (transport to and from the event, transfer services, hourly hire, etc.).
Knowing the airports, train stations, car parks, hotels and roads that will be used during the event will also help you plan the most efficient routes for your drivers and avoid delays. As a transport company, it is important to take these elements into account in order to be able to offer a quality service to your customers.

Update your fleet: As it will be put under massive pressure and the planning will be tight, make sure your fleet vehicles is in good condition and meets all the necessary requirements (licence and insurance, up-to-date maintenance, cleanliness and good presentation, etc.). If you feel that your fleet is insufficient to meet the demand, do not hesitate to establish partnerships with other transportation companies that share your values and suit well the needs of your clients in order to be able to rely on them in case of excessive demand.

Train your staff: Make sure your staff are well informed about the event and the services your company will be offering. If you think additional training is needed (customer service, event protocol, navigation, etc.), don’t hesitate to organise a training session.

Plan your logistics: It is important to plan the best routes and schedules for transporting your clients to and from the event. This will ensure efficiency and minimize delays. Coordinating your activities with your staff and partners will also help to ensure smooth operations. By taking the time to properly plan your logistics, you can provide your clients with a high-quality service and a positive experience. Buy the consumables that you may offer to your customers as part of a high end service in advance because the providers are usually saturated when approaching the events.

Promote your services: To promote your services to potential customers before the events, you can use different communication channels such as your website, social networks, email campaigns, etc. Also consider offering special offers or discounts for the event.

Stay organised: To stay organized, it is important to keep track of all bookings and transport requests centrally and in real time. If you are used to managing your fleet with Excel sheets, maybe it is time to upgrade your system to a real, fully-fledged fleet management software like WAY-Plan. Don’t forget to communicate clearly and quickly with your customers and staff.

Be prepared for unexpected issues: It is important to have contingency plans in place for unexpected problems that may arise during the event, such as traffic delays,unexpected road closures or vehicle breakdowns. Having a Plan B for everything and a system in place to manage and resolve these problems is essential to maintain a high level of service and avoid disappointing customers.


The 2023 events in the UK promise to be highly anticipated and can represent an excellent opportunity for chauffeur-driven transport companies to expand their business. However, it is important to prepare in advance to take full advantage of this opportunity and avoid unforeseen circumstances on the day of the event.

It is essential to have a planning tool to maximise your presence in the market.

WAY-Plan is a fleet management tool that can help you prepare effectively for the 2023 UK events. With a centralised interface, you can easily manage your customers’ transport bookings and requests.
It also helps you stay organised and avoid miscommunication.
In addition, by using WAY-Plan, you can be ready to react quickly to unexpected problems. For example, if you have a vehicle that breaks down or a driver who can’t work, you can easily find a replacement through your fleet management system. This allows you to maintain your level of service and avoid delays that could disappoint your customers.

The WAY-Corp feature can help transport companies prepare for events with its partner search, assignment management and communication capabilities. Using this tool, you can easily find trusted partners to meet your clients’ needs at major events, coordinate your activities efficiently and track the progress of your assignments in real time. Moreover, by using the two collaboration modes offered by WAY-Corp, you can adapt your strategy according to your needs and offer a quality service to your clients.

Combined with WAY-Plan, which allows you to centrally manage your fleet and react quickly to unexpected problems, WAY-Corp can help you maximise your market presence and take full advantage of the opportunity presented by the 2023 UK events.

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